Ever wondered why your users don't engage actively with your product? It could be because you're making some common product engagement mistakes that drive your users away from your solution.
In this article, we'll share the nine most common mistakes that are costing you product engagement and how you can fix it.
Product engagement measures how well your users are engaging or interacting with your product.
It can be logging into your product, creating a new item, inviting new team members to join, etc.
Product engagement metrics typically include depth, breadth, and frequency of engagement over time.
Assuming all your users are the same is a proven way to decrease your product engagement. Because different users use your products for different reasons according to their work.
So, you need to collect the required data of each of your new users to offer them a personalized guidance and onboarding experience.
Here's how to collect new user’s data:
To a great extent, the first-time user experience determines whether your user will engage with your product or not.
Because an unpersonalized and confusing experience will leave your users wondering whether your product can solve their problem or not— resulting in eventual churn.
Here's how you can optimize the first-time user experience:
Long and non-skippable tutorials meant to walk users through all the product features in one go aren't going to help increase your product engagement.
If you force your users to do anything they're not interested in, they'll leave your product without having a second thought.
Here’s how to avoid using long product tours that confuse users:
You're mistaken if you think your work is done after providing your users with the interactive walk-through.
You need to guide your users to discover the features they should know about.
Here it is:
Guidance is essential to your new users, but that should be relevant to their needs.
If you keep sending messages and notifications that don't even apply to them and their needs, they might get pissed off and stop using your product.
So, here's how to avoid sending too many in-app engagements prompts:
Not making an announcement and expecting your users to discover the feature releases and product updates themselves might negatively impact them and cause an increment in your product churn rate.
Here's what you should do to announce new features and updates —
To understand what your users think of your product, whether they are getting value from it, and what are the points you need to make improvements on, you need to collect your user's feedback.
And, if you're not doing it, you're going in the wrong direction.
Here's how to do it:
A compelling microcopy is essential to engage and persuade your user, but it can be a disaster for your product engagement if done wrong.
And, if you're using lengthy microcopy with lots of CTA's here and there, it will confuse your users.
Follow this to write an excellent copy:
Even if you provide in-app support, your users still need to wait for their solution as your support team will not be available 24/7.
And this hurts your product engagement.
Here's what you can do to provide proper in-app support:
If you're not getting the desired engagement on your product, it doesn't mean you've built a useless one; it could also mean you're making one of the mistakes discussed above.
So, if you're struggling with your product engagement, make sure to check whether you're making the discussed mistakes and apply the solutions to fix the same.
Use Salesmachine to gather your data, segment your users and act accordingly.