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A Product-Led Flywheel is a growth framework that allows the product to attract and retain customers. The flywheel model aims to invest in user experience and focus on customers’ overall happiness to increase their advocacy for the SaaS Product.

Everyone knows data rules the SaaS world, and it’s absurd to ignore it. Product usage analytics provides you quantitative information to identify the weak and strong aspects of your product. And it allows product teams to establish what’s working and what is underperforming.

Everyone knows data rules the SaaS world, and it’s absurd to ignore it. Product usage analytics provides you quantitative information to identify the weak and strong aspects of your product. And it allows product teams to establish what’s working and what is underperforming.

This article will show how increasing customer touchpoints with superior customer experience can immensely boost your recurring wealth.

Every successful organisation needs to make sure things run smoothly—be it onboarding new customers, or increasing customer engagement.

NPS for SaaS is a great way to achieve this dynamic with your customers, and it leads to an interactive customer relationship.

You probably have heard a lot of ‘Email Marketing is dead now!’
It’s high time that you ditch your old email personalization rules today and learn the advanced email personalization tips to increase customer engagement.

Customer success and customer experience are two different terms but are too often used interchangeably.

Onboarding is the most crucial step in the sales process for your product.
Videos are the perfect medium to engage your customers and facilitate the conversion process.

New product updates and features are essential to keep your customers hooked. Announcing them can increase product adoption – if done properly.

The implementation of a customer success software is unavoidable in today’s SaaS businesses.
Choosing one can be challenging.

PLG is a strategy that focuses on using your product as the main driver to aware, attain, and convert the customers. Why is it so different from the traditional sales-led approach?

As a business, it’s normal to get excited over new users in your product, but keeping your existing customers in mind is just as crucial.

For any SaaS business, data is the holy grail. If numbers are important, always looking at an average can conceal some major flaws. Real-time segmentation is the answer.

Managing a broad customer base is tricky. Here, we’ll take you through the concept of customer health score and its critical elements.

It is impossible to develop a single customer lifecycle that applies to every SaaS business. However, here are the basic elements that are common in the majority of organizations.

Product-led growth is an efficient market strategy but it requires a lot of elements. Do you think the success of Slack and Zoom was common? Not at all.

To retain your customer, you need to accelerate product adoption. It means educating your customers about your product.